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BMW AND SIRIUS SATELLITE RADIO EXTEND EXCLUSIVE RELATIONSHIP
09-13-2005
- All BMW Models Included
- Factory Programs Continue on BMW 3,5,6, 7 Series and Include One Year Bundled Subscription
NEW YORK and WOODCLIFF LAKE, NJ - September 13, 2005 - SIRIUS Satellite Radio
(NASDAQ: SIRI) and BMW of North America, LLC today announced an agreement that
extends SIRIUS' exclusive relationship with BMW through August 2008. All BMW models are covered by the agreement.
"Satellite radio continues to rapidly grow in popularity, and SIRIUS' unique programming is a complement to the exceptional driving experience BMW owners enjoy," said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. "We are pleased to continue to make the SIRIUS service available to current and future BMW owners."
"We are very pleased that BMW has decided to extend its exclusivity with SIRIUS, thereby making SIRIUS' unique mix of commercial-free music and talk programming available to future BMW owners," said Mel Karmazin, CEO of SIRIUS. "We look forward to working with BMW to continue to provide their customers with the best radio programming available, to ensure that BMW drivers experience the best in-vehicle entertainment anywhere."
Factory-installed SIRIUS satellite radios will continue to be available on the BMW
3 Series Sedan and Sports Wagon, and the BMW 5, 6 and 7 Series, with a one-year bundled subscription included in the price of the vehicle.
Other BMW models, including X3, X5, Z4, M3, 3-Series Coupe and 3-Series Convertible, will continue to have SIRIUS available as a dealer-installed accessory. MINI will continue to offer SIRIUS as a dealer-installed accessory as well.
In addition to providing satellite radio service, SIRIUS has partnered with BMW as a sponsor of a variety of BMW consumer events throughout the US. These include the Formula BMW USA Championship, The Ultimate Drive(R) for Susan G. Komen Breast Cancer Foundation, The Ultimate Driving Experience(R), BMW Team PTG M3 race cars, and The BMW Golf Cup.
R U M O R V I L L E
The Rumors you may or may
not want to know about ...
Microsoft to buy Sirius, could it be? Just a rumor floating around...but it would make sense to us. ( 6/15/06 )
* Our Members believe this is a prime time to buy, we see next week being very very bullish - Frank ( 4/25/06 )
*
Could Toshiba be a SIRIUS partner for a portable/personal audio/video SIRIUS unit?
* With all that has been happening this week with both Sirius and XM, we here at SIRI News believe that a merger is in the works. It's no secret that both companies are burning cash, and they will need more. Someone big is bound to step into the game. ( 2/17/06 )
*fact: The Sirius Advertising blitz has started.
All statements contained are not verified for their accuracy. The statements may or may not be true and therefore are not to be relied on.
For entertainment purposes only.
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