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Lance Armstrong Joins SIRIUS Satellite Radio Six-Time Tour de France Champion to Host Own Show on SIRIUS Faction

SIRIUS (Nasdaq: SIRI - News ), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that Lance Armstrong is the latest celebrity athlete to host his own show on SIRIUS Faction, the innovative music channel created especially for action and outdoor sports enthusiasts.

Few athletes on the world stage can rival Lance Armstrong's accomplishments. Over the summer he won an unprecedented sixth Tour de France, with all six earned following his successful battle with cancer. Armstrong has been awarded virtually every sporting honor including Best Male Athlete at the 2003 ESPY awards; Sports Illustrated labeled him "one of the greatest athletes of all time." As founder of the Lance Armstrong Foundation, he has helped to fight cancer through education programs, government advocacy, public health initiatives, research and survivorship initiatives. The foundation has sold more than 18 million yellow LIVESTRONG bracelets at a dollar apiece.

"Lance Armstrong is arguably the greatest, most inspirational athlete and humanitarian in the sporting world," said Scott Greenstein, President of Entertainment and Sports, SIRIUS. "His accomplishments both as a cyclist, a two-time best-selling author and as founder of the Lance Armstrong Foundation are unparalleled. But Lance also likes to have fun - he takes advantage of all that his hometown of Austin, Texas has to offer in the form of great music. Lance will bring his life's experiences, interests and lifestyle to the SIRIUS microphone every week."

"SIRIUS has already gathered an amazing group of sports heroes for the Faction channel, and I'm honored to be included among them," said Armstrong. "Each week, I'll share some of my experiences, speak with listeners, bring on special guests, and most importantly play some of my favorite music."

SIRIUS Faction also features Tony Hawk's Demolition Radio, hosted by the legendary skateboarder; world champion surfer Kelly Slater's Radio KA-OS; Sixty Minute Set with Kerri Walsh, hosted by the Olympic Gold Medalist, and upcoming programs featuring Viva La Bam host Bam Margera and beach volleyball icon Sinjin Smith.

Armstrong's yet-to-be-titled show will launch later this year and will be heard exclusively on SIRIUS.

R U M O R V I L L E
The Rumors you may or may
not want to know about ...

Microsoft to buy Sirius, could it be? Just a rumor floating around...but it would make sense to us. ( 6/15/06 )

* Our Members believe this is a prime time to buy, we see next week being very very bullish - Frank ( 4/25/06 )

* Could Toshiba be a SIRIUS partner for a portable/personal audio/video SIRIUS unit?

* With all that has been happening this week with both Sirius and XM, we here at SIRI News believe that a merger is in the works. It's no secret that both companies are burning cash, and they will need more. Someone big is bound to step into the game. ( 2/17/06 )

*fact: The Sirius Advertising blitz has started.


All statements contained are not verified for their accuracy. The statements may or may not be true and therefore are not to be relied on.
For entertainment purposes only.


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