SIRIUS and Variety Will Launch Radio News Bureau
Up-to-the-minute box office reports and breaking news and views on movies, TV, and entertainment SIRIUS to air Variety Radio News multiple times each hour every day

6-29-2006

NEW YORK, June 29, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) and Variety, the "show business bible," today announced the launch of a radio news bureau, based in Variety's Los Angeles offices, that will provide the latest in entertainment news to SIRIUS' national radio audience multiple times each hour of every day.

Launching this fall, Variety Radio News will broadcast regular reports on SIRIUS' Los Angeles channel 150. With contributions from veteran Variety reporters and editors and SIRIUS' national reach, listeners will now be able to hear the latest from the worlds of film, TV, publishing and online media, as well as industry gossip, anywhere they are, including as they drive to and from work and industry functions.

Variety is recognized throughout the world as the entertainment industry's newspaper of record, covering the global media and entertainment marketplace in 84 countries. With its seasoned editorial team and the largest newsgathering staff in the industry, Variety delivers breaking news, exclusive "scoops," box office reports, plus film and TV production charts.

"Variety delivers an insider's view on film, TV, music, the internet, and publishing with concise and provocative insight," said Scott Greenstein, SIRIUS President, Entertainment and Sports. "Variety Radio News will become as indispensable to the industry as the magazine itself, and also make it possible for anyone in the country to be as up-to-date as any movie insider. Whether it's on the way to work, a screening, or anywhere life takes them, SIRIUS will put Variety right there with them."

Peter Bart, Variety Editor-in-Chief, said: "Variety chose SIRIUS as our partner because of its already strong credibility in the entertainment world and SIRIUS' unrivaled ability to reach a national audience. There is clearly an appetite for news from the world of media and entertainment that is both timely and credible. It is our intention to get it first and also get it right."