SIRIUS to Launch Exclusive Blue Collar Comedy Channel

Blue Collar brand expands to satellite radio with SIRIUS SIRIUS Channel builds on Blue Collar's blockbuster performance in movies, CDs, TV, DVDs, concerts and books

2-01-2006

Feb 01, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) and Parallel Entertainment today announced the launch of Blue Collar Comedy, a new channel on SIRIUS, featuring the Blue Collar Comedy comedians Jeff Foxworthy, Larry the Cable Guy, and Bill Engvall, as well as many others.

The new Blue Collar Comedy channel, jointly produced and programmed by Parallel Entertainment and SIRIUS, is expected to begin airing in mid-to-late March on SIRIUS channel 103. This date coincides with production on the latest film starring the Blue Collar comedians, Blue Collar Comedy Tour: One for the Road. The film is based on a series of performances at The Warner Theater in Washington DC.

In addition, SIRIUS and Parallel will program a block of Blue Collar Comedy for SIRIUS' Truckers, channel 147. As part of the relationship, Blue Collar Comedy on SIRIUS will be heavily promoted on the front of CDs and DVDs, at Blue Collar comedian performances, as well as on the home pages of comedians' web sites and through mailings to their fans.

Blue Collar Comedy has achieved enormous success across movies, tours, CDs, TV programming, and books, playing to sold-out audiences, generating blockbusters sales, and producing record audience ratings. The original Blue Collar Comedy Tour grossed more than $15 million. Blue Collar Comedy Tour, The Movie, was the highest rated movie in Comedy Central's history at the time and the DVD has sold more than 4 million units. The second movie, Blue Collar Comedy Tour Rides Again, was the 3rd highest rated show in Comedy Central's history and the DVD has sold more than 3 million units.

"Blue Collar Comedy joins an unmatched group of leading brands that have chosen SIRIUS to enter satellite radio," said Scott Greenstein, SIRIUS President of Sports and Entertainment. "SIRIUS will bring Blue Collar's original brand of humor to millions of fans, from the smallest towns to the biggest cities, any place in the country."

"Blue Collar Comedy is an attitude, a point-of-view style of comedy that appeals to everyone. SIRIUS has reintroduced some of the greatest comedians of all time to new audiences, and with Blue Collar Comedy will open up new generations to this popular style of comic expression," said J.P. Williams, CEO of Parallel Entertainment. "Parallel is thrilled to become part of a strong comedy lineup on SIRIUS."

Recently, Parallel completed its third feature length project, Larry the Cable Guy: Health Inspector, for theatrical release in 2006.